Guides/CFP®/Insurance — How to Pick the Right Policy Type
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Insurance — How to Pick the Right Policy Type

Term vs. Whole vs. Universal: when to use each, coinsurance, umbrella coverage, and the exam traps that catch candidates off guard.

8 min read

The Three Core Life Insurance Types

Before anything else, anchor this memory trick:

Memory Trick: Term = Temporary, Whole = Wealth building, Universal = Unfixed premiums.
Policy TypePremiumCash ValueBest For
TermLowest; fixed for termNonePure death benefit; income replacement while kids are young
Whole LifeFixed, higherGuaranteed, grows tax-deferredPermanent need, estate liquidity, wealth transfer
Universal LifeFlexible (within limits)Earns current interest rateNeed premium flexibility; can overfund or underfund

When to Recommend Each

  • Term: Temporary need (mortgage payoff, 20-year income replacement, key-person coverage for a startup). Cheapest way to get a large death benefit.
  • Whole Life: Client needs lifelong coverage, wants a guaranteed cash value accumulation, or the estate needs liquidity to pay estate taxes. Dividends are a bonus.
  • Universal Life: Client's income is variable (business owner, commission-based) and needs premium flexibility. The flexible premium can be dangerous — policy lapses if CSV runs dry.

Exam Trap: Whole Life Dividends

Exam Tip: Dividends on participating whole life policies are considered a return of premium — they are NOT taxable until the total dividends received exceed the cumulative premiums paid (your basis). Only after you've recovered basis do dividends become taxable income.

CSV Loans

Policy loans against cash surrender value are not taxable events. However:

  • Unpaid loans reduce the death benefit dollar-for-dollar.
  • If the policy lapses while a loan is outstanding, the loan amount becomes taxable income to the extent it exceeds basis.
  • No repayment schedule is required — but interest accrues.

Coinsurance Formula (Property Insurance)

The CFP exam tests this formula regularly for homeowners and commercial property:

Formula: Payment = (Amount Carried / Amount Required) × Loss
Where "Amount Required" = 80% of replacement cost (typical coinsurance clause).

Example: Home replacement cost = $500,000. Required coverage (80%) = $400,000. Client carries only $300,000. Loss = $100,000.

Payment = ($300,000 / $400,000) × $100,000 = $75,000 (client self-insures $25,000).

Umbrella / Excess Liability

  • Umbrella kicks in after underlying policy limits (auto, homeowners) are exhausted.
  • It also broadens coverage — umbrella may cover claims excluded under the underlying policy (e.g., libel, slander, false arrest).
  • Requires minimum underlying limits (often $300K auto liability, $300K homeowners liability) to qualify.
Memory Trick: Umbrella = Over and Above. It sits on top of underlying coverage AND covers more types of claims.

Quick Reference: Key Insurance Concepts

ConceptRule
Insurable interestMust exist at policy inception for life insurance
Incontestability clauseAfter 2 years, insurer cannot contest for misrepresentation (except fraud)
Grace periodTypically 30 days after missed premium before lapse
Misstatement of ageBenefit adjusted to what premiums would have bought at correct age — policy not voided
Suicide clauseUsually 2 years; if suicide within 2 years, return of premiums only
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