FINRA & CFP® Study Insights
Variable Annuities and Suitability on the Series 6
How variable annuities work, what the Series 6 tests about them, and how to answer every suitability question correctly.
April 7, 2024
Variable annuities are among the most tested and most misunderstood products on the Series 6. They appear in product knowledge questions, suitability scenarios, and regulatory questions. Candidates who understand how variable annuities actually work will find these questions manageable. Those who try to memorize isolated facts without context will struggle.
This post walks through variable annuity mechanics, the roles involved, and how the Series 6 tests suitability for this product.
What a Variable Annuity Is
A variable annuity is a contract between an investor and an insurance company. The investor makes one or more contributions, which are invested in subaccounts. The subaccounts function like mutual funds and can include stock, bond, and money market options. The investment returns are variable because they depend on subaccount performance.
At some point in the future, the investor can annuitize the contract, converting the accumulated value into a stream of periodic payments. The payment amount will vary depending on the performance of the subaccounts chosen during the payout phase.
The defining benefits of a variable annuity:
- Tax-deferred growth (no taxes on gains until withdrawal)
- Access to a variety of investment subaccounts
- Death benefit (minimum guaranteed to beneficiaries)
- Potential for lifetime income through annuitization
The defining drawbacks:
- Higher costs than comparable mutual funds (insurance charges, mortality and expense risk fees, administrative fees, subaccount expense ratios)
- Surrender charges that apply during the surrender period (often 7 to 10 years)
- Ordinary income tax on all gains upon withdrawal (no favorable capital gains rates)
- 10 percent penalty tax on withdrawals before age 59.5
The Two Phases
Accumulation Phase
During the accumulation phase, the investor makes contributions and the money grows in the separate account. The separate account is legally segregated from the insurance company's general account. This matters because the investor bears the investment risk. If the subaccounts decline, the annuity value declines. The insurance company's own financial condition does not affect the separate account value.
The accumulation unit is the measure of value during this phase. As contributions are made and subaccounts grow (or decline), the number of accumulation units and their per-unit value changes.
Annuity (Payout) Phase
When the investor decides to start receiving income (annuitizes the contract), the accumulation units are converted to annuity units. The number of annuity units received is fixed at the time of annuitization. However, the dollar value of each payment varies from period to period based on subaccount performance relative to the assumed interest rate (AIR).
The AIR is critical for the Series 6. If subaccount performance exceeds the AIR, the annuity payment increases. If performance falls below the AIR, the payment decreases. If performance exactly matches the AIR, the payment stays the same.
The AIR is not a guaranteed return. It is a benchmark for how payments adjust.
Payout Options
Variable annuities offer several payout options:
- Life only (straight life): Payments continue for the annuitant's life. When the annuitant dies, payments stop. This produces the highest periodic payment but provides nothing to beneficiaries.
- Life with period certain: Payments continue for life, but if the annuitant dies before the period certain (e.g., 10 years) ends, the payments continue to a beneficiary for the remainder of that period.
- Joint and survivor: Payments continue for the lives of two annuitants (e.g., a married couple). Payments may reduce to a percentage (often 50 or 75 percent) after the first annuitant dies.
The Series 6 may present a scenario and ask which payout option is appropriate. Life only produces the highest income but no survivor protection. Joint and survivor provides protection for a spouse but lower payments.
Variable Annuity Suitability
The Series 6 tests variable annuity suitability heavily. The core principle is that variable annuities are long-term products. They are appropriate for investors who:
- Have a long time horizon (at least 7 to 10 years to avoid surrender charges)
- Want tax-deferred growth
- Have already maxed out other tax-advantaged accounts (IRA, 401(k))
- Need access to diverse subaccount investment options
- Want a guaranteed death benefit for beneficiaries
Variable annuities are generally not suitable for:
- Elderly investors with short time horizons (surrender charges and costs erode value)
- Investors who need liquidity (surrender charges penalize early withdrawals)
- Investors in low tax brackets (tax deferral is less valuable when you pay little tax)
- Investors in tax-advantaged accounts (placing a variable annuity inside an IRA is a classic suitability violation because the tax deferral is redundant)
- Investors who cannot afford to lose principal (variable returns carry market risk)
The "variable annuity in an IRA" scenario is one of the most tested suitability issues on the Series 6. An IRA is already tax-deferred. Adding a variable annuity wrapper adds cost without adding tax benefit. This is almost always a wrong answer in the context of a suitability recommendation.
Regulatory Requirements
FINRA Notice to Members 99-35 and Reg BI
FINRA has repeatedly emphasized enhanced suitability and disclosure obligations for variable annuity recommendations. Under Regulation Best Interest (Reg BI), a broker must act in the customer's best interest and not merely have a reasonable basis to recommend a product. Reg BI raises the standard from suitability to best interest for retail customers.
When recommending a variable annuity, the rep must consider:
- The customer's current financial situation and needs
- The tax implications of the recommendation
- The impact of surrender charges
- Whether the customer already owns an annuity (replacements require additional scrutiny)
1035 Exchanges
A 1035 exchange allows an investor to move money from one annuity to another (or from life insurance to an annuity) without triggering immediate taxation. The exchange must be done directly between insurance companies. If the investor takes a distribution and then repurchases, it is a taxable event.
The Series 6 tests whether a 1035 exchange is appropriate. If an investor is giving up a lower surrender charge or better benefits in the old contract, the exchange may not be in their best interest. Reps must document the rationale for any exchange recommendation.
One-Page Study Summary
Before your exam, make sure you can answer these without hesitation:
- What does the separate account do and who bears the investment risk?
- What is the AIR and how does it affect annuity payments?
- Which payout option provides the highest periodic payment?
- Why is a variable annuity inside an IRA a suitability problem?
- What is a 1035 exchange and when is it potentially problematic?
Variable annuities are a big topic on the Series 6. Give them the time they deserve and you will answer these questions confidently.
Want a plan tailored to you?
Book a free assessment and we’ll map these strategies onto your timeline.